Featured Articles

Have You Ever Herded Pigs? Or Cats? Or Chickens?

Jan 8th, 2009 | By | Category: Featured Articles, Marketing Professional Services

Yesterday in my post about What Do You Write Abut Part #2, I talked about a preacher by the name of Chuck Warnock at a small church in Chatham, Virginia., and his blog post “It’s Like Herding Pigs.”

In his post, Doug talks about a lady by the name of Mary Haugh who actually needed to herd pigs after her husband had suffered debilitating heart attacks and was no longer able to herd them into the barn.

Mary’s husband was a pig farmer, and like many other pig farmers, he used a “longboard” to squeeze the pigs in to the barn. Longboards were typically used by farmers in their neighborhood because pigs, being ornery and interested only in their self interests, didn’t react positively to things like cattle prods and other forms of aggressive manipulation.



How Does Ferrari Do It?

Jan 5th, 2009 | By | Category: Building Your Reputation, Featured Articles, Marketing Professional Services, Practice Building With Backend Sales

As most of my regular readers know, I’m an old, tired and ugly retired accountant. This internet blogging thing is sort of new to me, so I wander around looking for the wisdom of the gurus and try to distill some of it every now and then into something that will make me look brilliant and worthy of being listened to.

So, earlier today I was checking out the competition … you know, all the other blogs on how to market bookkeeping, accounting and tax services that I could find, and I stumbled across Ric Willmot’s blog ( http://www.ricwillmot.com/ ) and was struck by his quote from Ferrari President Luca di Montezemolo who said that he expected to find 6,000 people crazy enough to buy a Ferrari in 2009.



Trust As a Marketing Technique

Jan 3rd, 2009 | By | Category: Building Your Reputation, Featured Articles

“You can trust me.”

Famous last words from every con artist I’ve ever met, and a sure-fire way to lose my trust, and most anyone else’s.

Trust is so important and so misunderstood that there are over a half-million books on the subject on Amazon, over 300 million sites listed on Google, and the one-rhetorical phrase used by that con artist.



Practice Development Begins At Home

Jan 1st, 2009 | By | Category: Featured Articles, Marketing Professional Services

Today is the first day of 2009 and here I finally join in with most every other guru wannabe and make the obligatory first of the year post. Ain’t it great?

For the past few days I have been getting organized. My next task is to set some goals, and start acquiring members, so I can afford to hire coders to complete some of the projects for the members. Being retired means I don’t need a lot of cash to live on and can afford to plow most of it back into the membership, but it also means I can’t do a lot of spending from my own resources because at this stage in life I want to hang onto what I set aside. Sort of a “Catch-22” type situation.

So, as of today, I have committed to a daily blog post of some sort, an article or two about the membership site, and a few other things to let people know about the site. Pretty much using the online version of what I espouse for local practitioners.



Visualizing Goals

Sep 20th, 2008 | By | Category: Featured Articles, Marketing Professional Services

One of the best pieces of advice I ever received was related to goal setting. My mentor, repeated the often quoted phrase “if you don’t know where you’re going, you’ll never know when you get there.”

It’s not a great leap from that quote to the idea of trying to picture where you want your practice to be in five years. In today’s practice building environment, every effort you undertake, must be directed toward your eventual goal.



Speaking: An underused and undervalued marketing method

Aug 6th, 2008 | By | Category: Featured Articles, Marketing With Speeches

There are clubs and organizations in your community who actively seek speakers for their meetings and community activities. Organizations like community colleges, the local SBDC (Small Business Development Center) and chambers of commerce all seek outside speakers to fill their programs.

If you can give a good presentation, then your time as a volunteer speaker to these clubs and organizations will return practice development dividends far in excess of any other marketing activity you do, with the possible exception of writing articles and books and getting published.



What Are Clients Looking For?

Jul 20th, 2008 | By | Category: Building Your Reputation, Featured Articles

What are clients looking for? Determine what a prospects needs are, supply it and you’ll be successful, right? It’s what every sales manual you’ll ever see, that doesn’t cover the basics of Rainmaking skills, will try to tell you. Find a need and fill it. But, you’re in a profession, licensed or not, and what […]