If you haven’t read yesterday’s post What Do You Write About? Part #1, then click here and read it first. We’ll be continuing from the point where that post ended.

Meaning, you’ll now have a listing of results that show all the blogs Google thinks you want to know about, who have recently written on the subject you entered in the search box. Your next step is to start going through them one by one and scanning them to see what is being written on your topic.

Article, report and whitepaper writing continue to lead the pack as things you can write to generate interest in your practice and establish your credentials as an authority figure. What is always hard is developing a list of topics to write on developing those ideas into a topic.

In either an earlier post or an email to the members of the Instant Practice Builder (http://instantpracticebuilder.com), I mentioned that one of the best ways to develop subject matter is to make a note of the question a client has when they call you and find an angle to turn that question and your answer into an article or report.

By virtue of it being a tangible product, something your prospect can see, feel and touch, a printed newsletter shows the prospect that you are willing to put some time and effort into your relationship with them.

But, because it is a tangible product, it takes production time, and it takes money to create. Something that most startup practitioners have very little of to spare.

So, how do you maximize your production, while minimizing your expenses? Ah, the eternal question, posed by all Practice Builders.

Okay, I think it’s about time I said something about newsletters.

Now, I’m not talking about email newsletters here. Those are important, but as a practitioner concentrating on your local market, I feel that you will be a lot more competitive if you do the majority of your prospecting using traditional offline methods. Print methods.

I learned a very valuable lesson from my mentor the other day about repurposing content, one of her favorite habits.

Now, I’ve heard lots of chit-chat on the internet about repurposing content, and I have consistently thought of it as rewriting the same old article or report in forty or fifty different ways. Sort of what the online bunch call “spinning” an article.

One of the basic tools of the rainmaker system is the writing and using of articles. You’ll enjoy a lot of benefits by having an article printed in a business or professional publication, or even in your local newspaper. However there are some misconceptions about what it will do, and these misconceptions usually [...]