Marketing Through Practice Specialization

Are Mantyhose a niche?

Jan 10th, 2009 | By | Category: Marketing Professional Services, Marketing Through Practice Specialization

In the news recently I was reminded of how varied niches can be for your practice and for your practice building arsenal when I stumbled across the story about Mantyhose and their introduction into the United states.

I guess most men didn’t know they needed a male version of pantyhose. They probably have trouble picturing themselves wearing a lovely dove-gray pair of Mantyhose under their jeans.

But, it’s here, whether we like it or not, and it highlights how unique and specific the particular niche you select can be. Your biggest hurdle is going to be deciding if there are enough potential fees to be generated in the market you want to serve.



What Services Can You Offer?

Jan 9th, 2009 | By | Category: Marketing Professional Services, Marketing Through Practice Specialization

I’m starting to become a blog-a-holic I think. Wandering around seeing what all the accounting guru’s are writing about. Yesterday I was reading Marty Koenig’s blog and it set me to thinking.

Marty is a freelance CFO for small firms who can’t afford a full-time CFO. He steps in and manages the in-house accounting duties, leaving the year-end work to the outside accountant. You know, the taxes and any legal reporting that require an attest function. All of his work is done on premises and with the firms tools and systems.

Sounds like a cool gig to me.