http://kirk-ward.com A blog for accountants and tax professionals about marketing their services. Tue, 26 Jan 2010 03:32:43 +0000 http://wordpress.org/?v=2.5.1 en http://kirk-ward.com/defining-the-marketing-funnel http://kirk-ward.com/defining-the-marketing-funnel#comments Tue, 26 Jan 2010 03:14:24 +0000 Kirk Ward http://kirk-ward.com/?p=64 http://kirk-ward.com/defining-the-marketing-funnel/feed http://kirk-ward.com/a-tale-of-two-cities-er-i-mean-referrals http://kirk-ward.com/a-tale-of-two-cities-er-i-mean-referrals#comments Mon, 18 May 2009 15:03:38 +0000 Kirk Ward http://kirk-ward.com/?p=62 http://kirk-ward.com/a-tale-of-two-cities-er-i-mean-referrals/feed http://kirk-ward.com/which-weighs-more-a-pound-of-gold-or-a-pound-of-feathers http://kirk-ward.com/which-weighs-more-a-pound-of-gold-or-a-pound-of-feathers#comments Mon, 27 Apr 2009 16:52:23 +0000 Kirk Ward http://kirk-ward.com/?p=60 http://kirk-ward.com/which-weighs-more-a-pound-of-gold-or-a-pound-of-feathers/feed http://kirk-ward.com/its-all-about-looking-good http://kirk-ward.com/its-all-about-looking-good#comments Wed, 04 Mar 2009 19:11:05 +0000 Kirk Ward http://kirk-ward.com/?p=59 http://kirk-ward.com/its-all-about-looking-good/feed http://kirk-ward.com/a-lesson-in-networking-or-always-overdeliver http://kirk-ward.com/a-lesson-in-networking-or-always-overdeliver#comments Tue, 17 Feb 2009 15:39:26 +0000 Kirk Ward http://kirk-ward.com/?p=56 http://kirk-ward.com/a-lesson-in-networking-or-always-overdeliver/feed http://kirk-ward.com/i-had-a-speech http://kirk-ward.com/i-had-a-speech#comments Sat, 17 Jan 2009 04:56:44 +0000 Kirk Ward http://kirk-ward.com/?p=54 http://kirk-ward.com/i-had-a-speech/feed http://kirk-ward.com/watch-them-blogs-oh-watch-them-blog http://kirk-ward.com/watch-them-blogs-oh-watch-them-blog#comments Thu, 15 Jan 2009 18:38:06 +0000 Kirk Ward http://kirk-ward.com/?p=53 Rainmaking Club, and she was discussing how strong rainmakers don't experience a downturn, despite the condition of the economy. As Margaret so aptly put it, it's much easier to build your business in a growing economy, than it is in a downturn. Yet many skilled rainmakers continue to bring in new business despite the economic conditions. Why? The main reason is that even in a downturn economy, some people are still looking to retain professionals.]]> http://kirk-ward.com/watch-them-blogs-oh-watch-them-blog/feed http://kirk-ward.com/step-one-in-getting-your-practice-started http://kirk-ward.com/step-one-in-getting-your-practice-started#comments Wed, 14 Jan 2009 20:22:44 +0000 Kirk Ward http://kirk-ward.com/?p=51 http://kirk-ward.com/step-one-in-getting-your-practice-started/feed http://kirk-ward.com/stomping-the-competition-with-giveaways http://kirk-ward.com/stomping-the-competition-with-giveaways#comments Tue, 13 Jan 2009 20:08:55 +0000 Kirk Ward http://kirk-ward.com/?p=49 http://kirk-ward.com/stomping-the-competition-with-giveaways/feed http://kirk-ward.com/how-can-you-fish-without-a-hook http://kirk-ward.com/how-can-you-fish-without-a-hook#comments Tue, 13 Jan 2009 17:50:55 +0000 Kirk Ward http://kirk-ward.com/?p=47 http://kirk-ward.com/how-can-you-fish-without-a-hook/feed http://kirk-ward.com/is-a-credential-a-niche http://kirk-ward.com/is-a-credential-a-niche#comments Mon, 12 Jan 2009 04:09:21 +0000 Kirk Ward http://kirk-ward.com/?p=46 http://kirk-ward.com/is-a-credential-a-niche/feed http://kirk-ward.com/are-mantyhose-a-niche http://kirk-ward.com/are-mantyhose-a-niche#comments Sat, 10 Jan 2009 14:00:17 +0000 Kirk Ward http://kirk-ward.com/?p=43 Mantyhose and their introduction into the United states. I guess most men didn't know they needed a male version of pantyhose. They probably have trouble picturing themselves wearing a lovely dove-gray pair of Mantyhose under their jeans. But, it's here, whether we like it or not, and it highlights how unique and specific the particular niche you select can be. Your biggest hurdle is going to be deciding if there are enough potential fees to be generated in the market you want to serve.]]> http://kirk-ward.com/are-mantyhose-a-niche/feed http://kirk-ward.com/what-services-can-you-offer http://kirk-ward.com/what-services-can-you-offer#comments Fri, 09 Jan 2009 14:00:07 +0000 Kirk Ward http://kirk-ward.com/?p=39 Marty Koenig's blog and it set me to thinking. Marty is a freelance CFO for small firms who can't afford a full-time CFO. He steps in and manages the in-house accounting duties, leaving the year-end work to the outside accountant. You know, the taxes and any legal reporting that require an attest function. All of his work is done on premises and with the firms tools and systems. Sounds like a cool gig to me.]]> http://kirk-ward.com/what-services-can-you-offer/feed http://kirk-ward.com/have-you-ever-herded-pigs-or-cats-or-chickens http://kirk-ward.com/have-you-ever-herded-pigs-or-cats-or-chickens#comments Thu, 08 Jan 2009 14:00:12 +0000 Kirk Ward http://kirk-ward.com/?p=40 What Do You Write Abut Part #2, I talked about a preacher by the name of Chuck Warnock at a small church in Chatham, Virginia., and his blog post "It's Like Herding Pigs." In his post, Doug talks about a lady by the name of Mary Haugh who actually needed to herd pigs after her husband had suffered debilitating heart attacks and was no longer able to herd them into the barn. Mary's husband was a pig farmer, and like many other pig farmers, he used a "longboard" to squeeze the pigs in to the barn. Longboards were typically used by farmers in their neighborhood because pigs, being ornery and interested only in their self interests, didn't react positively to things like cattle prods and other forms of aggressive manipulation.]]> http://kirk-ward.com/have-you-ever-herded-pigs-or-cats-or-chickens/feed http://kirk-ward.com/what-do-you-write-about-part-2 http://kirk-ward.com/what-do-you-write-about-part-2#comments Wed, 07 Jan 2009 17:05:54 +0000 Kirk Ward http://kirk-ward.com/?p=38 here and read it first. We'll be continuing from the point where that post ended. Meaning, you'll now have a listing of results that show all the blogs Google thinks you want to know about, who have recently written on the subject you entered in the search box. Your next step is to start going through them one by one and scanning them to see what is being written on your topic.]]> http://kirk-ward.com/what-do-you-write-about-part-2/feed http://kirk-ward.com/what-do-you-write-about-part-1 http://kirk-ward.com/what-do-you-write-about-part-1#comments Tue, 06 Jan 2009 14:15:42 +0000 Kirk Ward http://kirk-ward.com/?p=37 http://instantpracticebuilder.com), I mentioned that one of the best ways to develop subject matter is to make a note of the question a client has when they call you and find an angle to turn that question and your answer into an article or report.]]> http://kirk-ward.com/what-do-you-write-about-part-1/feed http://kirk-ward.com/how-does-ferrari-do-it http://kirk-ward.com/how-does-ferrari-do-it#comments Mon, 05 Jan 2009 16:30:38 +0000 Kirk Ward http://kirk-ward.com/?p=36 http://kirk-ward.com/how-does-ferrari-do-it/feed http://kirk-ward.com/what-is-your-profit-center http://kirk-ward.com/what-is-your-profit-center#comments Sun, 04 Jan 2009 16:50:51 +0000 Kirk Ward http://kirk-ward.com/?p=35 http://kirk-ward.com/what-is-your-profit-center/feed http://kirk-ward.com/trust-as-a-marketing-technique http://kirk-ward.com/trust-as-a-marketing-technique#comments Sat, 03 Jan 2009 22:35:49 +0000 Kirk Ward http://kirk-ward.com/?p=33 http://kirk-ward.com/trust-as-a-marketing-technique/feed http://kirk-ward.com/getting-speaking-engagements http://kirk-ward.com/getting-speaking-engagements#comments Fri, 02 Jan 2009 16:00:58 +0000 Kirk Ward http://kirk-ward.com/?p=32 http://kirk-ward.com/getting-speaking-engagements/feed http://kirk-ward.com/practice-development-begins-at-home http://kirk-ward.com/practice-development-begins-at-home#comments Thu, 01 Jan 2009 16:14:28 +0000 Kirk Ward http://kirk-ward.com/?p=31 http://kirk-ward.com/practice-development-begins-at-home/feed http://kirk-ward.com/printed-newsletters-on-the-cheap-and-easy http://kirk-ward.com/printed-newsletters-on-the-cheap-and-easy#comments Mon, 20 Oct 2008 18:52:12 +0000 Kirk Ward http://kirk-ward.com/?p=29 http://kirk-ward.com/printed-newsletters-on-the-cheap-and-easy/feed http://kirk-ward.com/using-newsletters-properly http://kirk-ward.com/using-newsletters-properly#comments Wed, 08 Oct 2008 17:29:30 +0000 Kirk Ward http://kirk-ward.com/?p=28 http://kirk-ward.com/using-newsletters-properly/feed http://kirk-ward.com/capitalizing-on-consistency http://kirk-ward.com/capitalizing-on-consistency#comments Sat, 27 Sep 2008 23:57:33 +0000 Kirk Ward http://kirk-ward.com/?p=26 http://kirk-ward.com/capitalizing-on-consistency/feed http://kirk-ward.com/repurposing-a-practice-building-dream http://kirk-ward.com/repurposing-a-practice-building-dream#comments Tue, 23 Sep 2008 17:18:27 +0000 Kirk Ward http://kirk-ward.com/?p=27 http://kirk-ward.com/repurposing-a-practice-building-dream/feed http://kirk-ward.com/new-tax-client-marketing-opportunity-pops-up http://kirk-ward.com/new-tax-client-marketing-opportunity-pops-up#comments Mon, 22 Sep 2008 16:01:39 +0000 Kirk Ward http://kirk-ward.com/?p=25 http://kirk-ward.com/new-tax-client-marketing-opportunity-pops-up/feed http://kirk-ward.com/visualizing-goals http://kirk-ward.com/visualizing-goals#comments Sun, 21 Sep 2008 01:01:22 +0000 Kirk Ward http://kirk-ward.com/?p=24 http://kirk-ward.com/visualizing-goals/feed http://kirk-ward.com/taking-your-first-step-toward-becoming-a-rainmaker http://kirk-ward.com/taking-your-first-step-toward-becoming-a-rainmaker#comments Mon, 11 Aug 2008 18:10:52 +0000 Kirk Ward http://kirk-ward.com/?p=22 http://kirk-ward.com/taking-your-first-step-toward-becoming-a-rainmaker/feed http://kirk-ward.com/practice-marketing-for-busy-accountants http://kirk-ward.com/practice-marketing-for-busy-accountants#comments Fri, 08 Aug 2008 17:13:21 +0000 Kirk Ward http://kirk-ward.com/?p=21 http://kirk-ward.com/practice-marketing-for-busy-accountants/feed http://kirk-ward.com/speaking-an-underused-and-undervalued-marketing-method http://kirk-ward.com/speaking-an-underused-and-undervalued-marketing-method#comments Wed, 06 Aug 2008 15:46:53 +0000 Kirk Ward http://kirk-ward.com/?p=17 http://kirk-ward.com/speaking-an-underused-and-undervalued-marketing-method/feed http://kirk-ward.com/writing-and-using-articles http://kirk-ward.com/writing-and-using-articles#comments Tue, 29 Jul 2008 21:27:40 +0000 Kirk Ward http://kirk-ward.com/?p=14 http://kirk-ward.com/writing-and-using-articles/feed http://kirk-ward.com/what-are-clients-looking-for http://kirk-ward.com/what-are-clients-looking-for#comments Sun, 20 Jul 2008 20:36:20 +0000 Kirk Ward http://kirk-ward.com/?p=10 http://kirk-ward.com/what-are-clients-looking-for/feed http://kirk-ward.com/the-gift-of-rainmaking http://kirk-ward.com/the-gift-of-rainmaking#comments Wed, 16 Jul 2008 14:44:25 +0000 Kirk Ward http://kirk-ward.com/?p=5 http://kirk-ward.com/the-gift-of-rainmaking/feed