Printed Newsletters On The Cheap And Easy

Oct 20th, 2008 | By | Category: Marketing Services by Writing

In a previous post [URL here], I talked about the benefits of using a printed newsletter over the nebulousity (Like that word?) of an internet newsletter. By virtue of it being a tangible product, something your prospect can see, feel and touch, a printed newsletter shows the prospect that you are willing to put some time and effort into your relationship with them.

But, because it is a tangible product, it takes production time, and it takes money to create. Something that most startup practitioners have very little of to spare.

So, how do you maximize your production, while minimizing your expenses? Ah, the eternal question, posed by all Practice Builders.

Well, there’s always offshore outsourcing for content, and vendors from the internet for printing. But personally, I’ve found the quality to be low and the results to be counterproductive when I use offshore content providers. For one thing, they ain’t you. If you’re going to be communicating with your clients, sooner or later they’re going to realize the “voice” in the content is not the same “voice” that they hear when they communicate directly with you. You’ve got to communicate your personality, and your “voice” in all communication with your clients and prospects, or you will lose credibility and you will lose face.

As for printing and production … don’t cheap out and resort to printing on your own inkjet or laser printer. Don’t, don’t, don’t! Your clients will equate the quality of the product you send them with the quality of the service you will be able to provide to them. Find an economical offset printer, preferably a local small business, if their prices are competitive, and most are, as they are feeling the crunch of internet competition also. Work a deal with them that keeps your print costs down. If you are unable to find a good printer locally, then take a look at PrintingForLess on the web. They seem pretty reliable and reasonable.

Okay, so you now understand that you need to do the writing yourself and you need to look spiffy. Let’s talk about how to speed write a newsletter. In a nutshell, subscribe to a service and rewrite what they send you. My favorite recommendation for a newsletter service, of course, is the one that comes with your membership in Instant Practice Builder, mainly because it’s my product. But, in the interest of “Okay, I really need to show quality,” let’s not forget the venerable Mostad & Christensen. (Who unfortunately, I don’t get a commission from for sending you to. Darn!) I mention them, because their products are good, even though they cost a bit more than the stuff at Instant Practice Builder. (Shameless plug again.)

Anyhoo, what I do is read a lot, and use the ideas I glean from related materials to build articles. since I’ve been out of the accounting and tax business so long, I try to avoid writing anything related to tax technicalities, and stick to marketing and generalized financial topics.

But you, dear Practice Builder, have the technical knowledge and expertise to talk about tax stuff. So, why not visit your dear old friends at the IRS (http://irs.gov) and look up a few letter rulings or opinions and see if they can generate some ideas. It’s easy to use them as a base for your own stuff, and look pretty original.

That’s one tip. There’s more, but I’m running out of steam, so I’ll write about them in another post.

Cheers.

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