Posts Tagged ‘ accountants ’

Getting Speaking Engagements

Jan 2nd, 2009 | By | Category: Marketing Professional Services, Marketing With Speeches

One of the worries that most new bookkeepers and accountants have when they start trying to start a speaking program as part of their practice building is how to get speaking engagements.

Unlike making a cold sales call, making a cold call on an organization or club is a piece of cake. Most all activity directors or meeting coordinators are starved for ideas about what to do or present at their next meeting. Think about it, they’re human just like you and they’re limited by their exposure and experience.

You, on the other hand, are not trying to “get something form them,” you are solving the problem of what to do at the next luncheon or dinner meeting.



Practice Marketing For Busy Accountants

Aug 8th, 2008 | By | Category: Marketing Professional Services

Because they could not advertise, these “Rainmakers” used the skills lawyers are trained to use, writing and speaking. This came naturally; those lawyers are trained to write, things like briefs and contracts, and to speak, especially when arguing a case.

Financial professionals, such as accountants, were not so lucky. Their college training focused on how to add and subtract. Harsh as it may seem, accounting rules are basically rules of when to add and when to subtract from one side of the ledger to the other.



What Are Clients Looking For?

Jul 20th, 2008 | By | Category: Building Your Reputation, Featured Articles

What are clients looking for? Determine what a prospects needs are, supply it and you’ll be successful, right? It’s what every sales manual you’ll ever see, that doesn’t cover the basics of Rainmaking skills, will try to tell you. Find a need and fill it. But, you’re in a profession, licensed or not, and what […]



The Gift Of Rainmaking

Jul 16th, 2008 | By | Category: Marketing Professional Services

Being a “Rainmaker” is a designation aspired to by many professionals. It doesn’t matter whether they are self-employed, work for a regional or local firm, or are employed by a major firm in their industry. Firms in almost all professions seek Rainmakers as part of their team, whether they are engineers, doctors, lawyers, accountants or […]