Posts Tagged ‘ consulting ’

What Services Can You Offer?

Jan 9th, 2009 | By | Category: Marketing Professional Services, Marketing Through Practice Specialization

I’m starting to become a blog-a-holic I think. Wandering around seeing what all the accounting guru’s are writing about. Yesterday I was reading Marty Koenig’s blog and it set me to thinking.

Marty is a freelance CFO for small firms who can’t afford a full-time CFO. He steps in and manages the in-house accounting duties, leaving the year-end work to the outside accountant. You know, the taxes and any legal reporting that require an attest function. All of his work is done on premises and with the firms tools and systems.

Sounds like a cool gig to me.



New Tax Client Marketing Opportunity Pops Up

Sep 22nd, 2008 | By | Category: Marketing Professional Services

As I have tried to make abundantly clear to the members of my practice building tools website, as an “old, tired and ugly” retiree, I don’t keep up with a lot of accounting or tax law these days. But this little tidbit just slid across the desk in front of me and I thought it bore some further comment.



Visualizing Goals

Sep 20th, 2008 | By | Category: Featured Articles, Marketing Professional Services

One of the best pieces of advice I ever received was related to goal setting. My mentor, repeated the often quoted phrase “if you don’t know where you’re going, you’ll never know when you get there.”

It’s not a great leap from that quote to the idea of trying to picture where you want your practice to be in five years. In today’s practice building environment, every effort you undertake, must be directed toward your eventual goal.