Posts Tagged ‘ cpa designation ’

Is A Credential A Niche?

Jan 11th, 2009 | By | Category: Marketing Professional Services

Why is it that the legal and medical professions seem to have such a proliferation of niches and specialties, while the accounting profession in general professes it’s ability to handle everything?

I know there are dozens of credentials that branch out claiming to be specialties, such as the Certified Internal Auditor, the Certified Fraud Examiner, the Enrolled Agent, the Certified Management Accountant, to name just a few. But few, other than maybe the Enrolled Agent and the Certified Fraud Examiner seem to have gathered any real traction in the mind of buyers of services.