Posts Tagged ‘ industry niches ’

Are Mantyhose a niche?

Jan 10th, 2009 | By | Category: Marketing Professional Services, Marketing Through Practice Specialization

In the news recently I was reminded of how varied niches can be for your practice and for your practice building arsenal when I stumbled across the story about Mantyhose and their introduction into the United states.

I guess most men didn’t know they needed a male version of pantyhose. They probably have trouble picturing themselves wearing a lovely dove-gray pair of Mantyhose under their jeans.

But, it’s here, whether we like it or not, and it highlights how unique and specific the particular niche you select can be. Your biggest hurdle is going to be deciding if there are enough potential fees to be generated in the market you want to serve.