As most of my regular readers know, I’m an old, tired and ugly retired accountant. This internet blogging thing is sort of new to me, so I wander around looking for the wisdom of the gurus and try to distill some of it every now and then into something that will make me look brilliant and worthy of being listened to.

So, earlier today I was checking out the competition … you know, all the other blogs on how to market bookkeeping, accounting and tax services that I could find, and I stumbled across Ric Willmot’s blog ( http://www.ricwillmot.com/ ) and was struck by his quote from Ferrari President Luca di Montezemolo who said that he expected to find 6,000 people crazy enough to buy a Ferrari in 2009.

What are clients looking for?
Determine what a prospects needs are, supply it and you’ll be successful, right? It’s what every sales manual you’ll ever see, that doesn’t cover the basics of Rainmaking skills, will try to tell you. Find a need and fill it.
But, you’re in a profession, licensed or not, and what [...]

Being a “Rainmaker” is a designation aspired to by many professionals. It doesn’t matter whether they are self-employed, work for a regional or local firm, or are employed by a major firm in their industry. Firms in almost all professions seek Rainmakers as part of their team, whether they are engineers, doctors, lawyers, accountants [...]