Posts Tagged ‘ Practice Building ’

Which Weighs More,
A Pound Of Gold Or A Pound Of Feathers?

Apr 27th, 2009 | By | Category: Building Your Reputation, Marketing Professional Services

It’s getting so I can’t go into our local Ingle’s grocery store any more without embarrassing myself. One of my bad habits is to blurt out things that are totally out of place. At Ingle’s, I keep asking the cashiers the same half-dozen or so same pieces of trivia that I’ve been asking folks since […]



Stomping The Competition With Giveaways

Jan 13th, 2009 | By | Category: Marketing Professional Services

If you are serious about building your practice, you could take a few lessons from the internet marketing gurus, who took a few lessons from direct marketers, who are the kings of marketing as far as I am concerned.

Almost any internet marketing guru can talk to you about the marketing funnel. Dedicated outside sales reps will talk about filling their funnel. what do they mean?



How Does Ferrari Do It?

Jan 5th, 2009 | By | Category: Building Your Reputation, Featured Articles, Marketing Professional Services, Practice Building With Backend Sales

As most of my regular readers know, I’m an old, tired and ugly retired accountant. This internet blogging thing is sort of new to me, so I wander around looking for the wisdom of the gurus and try to distill some of it every now and then into something that will make me look brilliant and worthy of being listened to.

So, earlier today I was checking out the competition … you know, all the other blogs on how to market bookkeeping, accounting and tax services that I could find, and I stumbled across Ric Willmot’s blog ( http://www.ricwillmot.com/ ) and was struck by his quote from Ferrari President Luca di Montezemolo who said that he expected to find 6,000 people crazy enough to buy a Ferrari in 2009.



What Is Your Profit Center?

Jan 4th, 2009 | By | Category: Marketing Professional Services, Practice Building With Backend Sales

Have you ever stopped to think about where you make your money? Do you sell consulting services, or are you in the product business? Do you really know?

Of course you can look at your sales register and identify the categories your revenues are allocated to … X% here, Y% there, and so on. But stop for a moment and think about a couple of things. what does the man with the hot dog cart need? He needs a horde of hungry hot dog aficionados. What does the guy who goes into the store looking for a shovel want? He wants a hole. Have you ever thought that maybe there should be a way to categorize your sales by needs fulfilled rather than item or service?



Using Newsletters Properly

Oct 8th, 2008 | By | Category: Building Your Reputation, Marketing Services by Writing

Okay, I think it’s about time I said something about newsletters.

Now, I’m not talking about email newsletters here. Those are important, but as a practitioner concentrating on your local market, I feel that you will be a lot more competitive if you do the majority of your prospecting using traditional offline methods. Print methods.



Capitalizing On Consistency

Sep 27th, 2008 | By | Category: Building Your Reputation, Marketing Professional Services

What does it take to be a successful practice builder?

After you have established your goals and laid out your plan of action for reaching your goals, one of your next steps is to take control of yourself.

Remember all those guys in school who were so proud of their imagination, and were so quick to deprecate the plodders and the planners? Well, let me bring you back to reality with a corollary to the story of the tortoise and the hare. Consistency trumps all.