Posts Tagged ‘ professions ’

Is A Credential A Niche?

Jan 11th, 2009 | By | Category: Marketing Professional Services

Why is it that the legal and medical professions seem to have such a proliferation of niches and specialties, while the accounting profession in general professes it’s ability to handle everything?

I know there are dozens of credentials that branch out claiming to be specialties, such as the Certified Internal Auditor, the Certified Fraud Examiner, the Enrolled Agent, the Certified Management Accountant, to name just a few. But few, other than maybe the Enrolled Agent and the Certified Fraud Examiner seem to have gathered any real traction in the mind of buyers of services.



What Are Clients Looking For?

Jul 20th, 2008 | By | Category: Building Your Reputation, Featured Articles

What are clients looking for? Determine what a prospects needs are, supply it and you’ll be successful, right? It’s what every sales manual you’ll ever see, that doesn’t cover the basics of Rainmaking skills, will try to tell you. Find a need and fill it. But, you’re in a profession, licensed or not, and what […]



The Gift Of Rainmaking

Jul 16th, 2008 | By | Category: Marketing Professional Services

Being a “Rainmaker” is a designation aspired to by many professionals. It doesn’t matter whether they are self-employed, work for a regional or local firm, or are employed by a major firm in their industry. Firms in almost all professions seek Rainmakers as part of their team, whether they are engineers, doctors, lawyers, accountants or […]