Posts Tagged ‘ Rainmaking ’

Which Weighs More,
A Pound Of Gold Or A Pound Of Feathers?

Apr 27th, 2009 | By | Category: Building Your Reputation, Marketing Professional Services

It’s getting so I can’t go into our local Ingle’s grocery store any more without embarrassing myself. One of my bad habits is to blurt out things that are totally out of place. At Ingle’s, I keep asking the cashiers the same half-dozen or so same pieces of trivia that I’ve been asking folks since […]



A Lesson In Networking – Or, Always Overdeliver!

Feb 17th, 2009 | By | Category: Marketing Professional Services

If you’ve bookmarked this blog, you probably never stopped to wonder why I never talked about my personal life outside of what I did when I was accounting and auditing. Mostly it was because I didn’t think it was appropriate to fill what is basically a blog about marketing with inane and hokey comments about unrelated topics.

I remember how turned off I was when a marketer I had looked to as an internet mentor began filling up his messages with blow by blow descriptions of his wife’s latest health issues in a poor attempt to humanize himself. Having her health problems inserted in the midst of a “buy your ticket to my latest seminar” message just turned me off and I promised myself I wouldn’t do that.

Today I’m going to break that promise, because this past weekend I learned a valuable lesson I wish I had learned years ago. A lesson about networking and referrals.



Watch Them Blogs, Oh Watch Them Blogs!

Jan 15th, 2009 | By | Category: Marketing Professional Services

I was just checking in and reading Margaret Grisdela’s blog at the Rainmaking Club, and she was discussing how strong rainmakers don’t experience a downturn, despite the condition of the economy.

As Margaret so aptly put it, it’s much easier to build your business in a growing economy, than it is in a downturn. Yet many skilled rainmakers continue to bring in new business despite the economic conditions.

Why? The main reason is that even in a downturn economy, some people are still looking to retain professionals.



Practice Development Begins At Home

Jan 1st, 2009 | By | Category: Featured Articles, Marketing Professional Services

Today is the first day of 2009 and here I finally join in with most every other guru wannabe and make the obligatory first of the year post. Ain’t it great?

For the past few days I have been getting organized. My next task is to set some goals, and start acquiring members, so I can afford to hire coders to complete some of the projects for the members. Being retired means I don’t need a lot of cash to live on and can afford to plow most of it back into the membership, but it also means I can’t do a lot of spending from my own resources because at this stage in life I want to hang onto what I set aside. Sort of a “Catch-22” type situation.

So, as of today, I have committed to a daily blog post of some sort, an article or two about the membership site, and a few other things to let people know about the site. Pretty much using the online version of what I espouse for local practitioners.



Capitalizing On Consistency

Sep 27th, 2008 | By | Category: Building Your Reputation, Marketing Professional Services

What does it take to be a successful practice builder?

After you have established your goals and laid out your plan of action for reaching your goals, one of your next steps is to take control of yourself.

Remember all those guys in school who were so proud of their imagination, and were so quick to deprecate the plodders and the planners? Well, let me bring you back to reality with a corollary to the story of the tortoise and the hare. Consistency trumps all.



Practice Marketing For Busy Accountants

Aug 8th, 2008 | By | Category: Marketing Professional Services

Because they could not advertise, these “Rainmakers” used the skills lawyers are trained to use, writing and speaking. This came naturally; those lawyers are trained to write, things like briefs and contracts, and to speak, especially when arguing a case.

Financial professionals, such as accountants, were not so lucky. Their college training focused on how to add and subtract. Harsh as it may seem, accounting rules are basically rules of when to add and when to subtract from one side of the ledger to the other.



Speaking: An underused and undervalued marketing method

Aug 6th, 2008 | By | Category: Featured Articles, Marketing With Speeches

There are clubs and organizations in your community who actively seek speakers for their meetings and community activities. Organizations like community colleges, the local SBDC (Small Business Development Center) and chambers of commerce all seek outside speakers to fill their programs.

If you can give a good presentation, then your time as a volunteer speaker to these clubs and organizations will return practice development dividends far in excess of any other marketing activity you do, with the possible exception of writing articles and books and getting published.



Writing And Using Articles

Jul 29th, 2008 | By | Category: Marketing Services by Writing

One of the basic tools of the rainmaker system is the writing and using of articles. You’ll enjoy a lot of benefits by having an article printed in a business or professional publication, or even in your local newspaper. However there are some misconceptions about what it will do, and these misconceptions usually wind up […]