Posts Tagged ‘ reputation ’

What Services Can You Offer?

Jan 9th, 2009 | By | Category: Marketing Professional Services, Marketing Through Practice Specialization

I’m starting to become a blog-a-holic I think. Wandering around seeing what all the accounting guru’s are writing about. Yesterday I was reading Marty Koenig’s blog and it set me to thinking.

Marty is a freelance CFO for small firms who can’t afford a full-time CFO. He steps in and manages the in-house accounting duties, leaving the year-end work to the outside accountant. You know, the taxes and any legal reporting that require an attest function. All of his work is done on premises and with the firms tools and systems.

Sounds like a cool gig to me.



Trust As a Marketing Technique

Jan 3rd, 2009 | By | Category: Building Your Reputation, Featured Articles

“You can trust me.”

Famous last words from every con artist I’ve ever met, and a sure-fire way to lose my trust, and most anyone else’s.

Trust is so important and so misunderstood that there are over a half-million books on the subject on Amazon, over 300 million sites listed on Google, and the one-rhetorical phrase used by that con artist.



Writing And Using Articles

Jul 29th, 2008 | By | Category: Marketing Services by Writing

One of the basic tools of the rainmaker system is the writing and using of articles. You’ll enjoy a lot of benefits by having an article printed in a business or professional publication, or even in your local newspaper. However there are some misconceptions about what it will do, and these misconceptions usually wind up […]