Posts Tagged ‘ services ’

A Lesson In Networking – Or, Always Overdeliver!

Feb 17th, 2009 | By | Category: Marketing Professional Services

If you’ve bookmarked this blog, you probably never stopped to wonder why I never talked about my personal life outside of what I did when I was accounting and auditing. Mostly it was because I didn’t think it was appropriate to fill what is basically a blog about marketing with inane and hokey comments about unrelated topics.

I remember how turned off I was when a marketer I had looked to as an internet mentor began filling up his messages with blow by blow descriptions of his wife’s latest health issues in a poor attempt to humanize himself. Having her health problems inserted in the midst of a “buy your ticket to my latest seminar” message just turned me off and I promised myself I wouldn’t do that.

Today I’m going to break that promise, because this past weekend I learned a valuable lesson I wish I had learned years ago. A lesson about networking and referrals.