Visualizing Goals

Sep 20th, 2008 | By | Category: Featured Articles, Marketing Professional Services

One of the best pieces of advice I ever received was related to goal setting. My mentor, repeated the often quoted phrase “if you don’t know where you’re going, you’ll never know when you get there.”

It’s not a great leap from that quote to the idea of trying to picture where you want your practice to be in five years. In today’s practice building environment, every effort you undertake, must be directed toward your eventual goal.

It doesn’t matter whether you are expending effort of advertising, public relations, client seminars or promotional mailings, everything needs to work toward your goal.

If what you’re working on doesn’t lead toward that goal, or contribute in some way towards reaching that goal, then it is something that will distract you from reaching your goal.

Visualizing your goal, and how you are going to reach it, is a powerful motivational concept usually related to athletics, particularly to the winners, who regularly motivate themselves by visualizing.

The idea will work the same for you in your practice building. Visualizing your next consulting engagement, your next training class, or retaining your next client will all serve to motivate you.

Like everything else, the practice of visualizing takes work. It’s a lot more than being like the Little Engine That Could and simply saying “I think I can, I think I can.” It involves you being able to actually see, feel, and touch your successes in your mind. And the brighter the image burns into your brain, the more it will affect your progress toward your goal.

Start right now by sitting down, taking pen and paper and writing down where you want to be with your practice in five years, 10 years and 20 years. How many clients do you want to have, what do you want your annual revenue to be, and what do you want to be able to take home in personal income?

What will it take for you to achieve these goals? What price we have to pay in order to achieve these goals? Are you willing to pay this price?

After you have sat down and defined your goals, after you have determined what it will take to achieve these goals, and what the price will be, then you have to sit everything aside and determine if that is a price you’re willing to pay.

If you’re not willing to pay the price, then you need to set everything aside and reflect on what you what your goal to be, and start the whole process over again.

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