What Do You Write About? Part #1

Jan 6th, 2009 | By | Category: Marketing Professional Services, Marketing Services by Writing, Practice Building With Backend Sales

Article, report and whitepaper writing continue to lead the pack as things you can write to generate interest in your practice and establish your credentials as an authority figure. What is always hard is developing a list of topics to write on developing those ideas into a topic.

In either an earlier post or an email to the members of the Instant Practice Builder (http://instantpracticebuilder.com), I mentioned that one of the best ways to develop subject matter is to make a note of the question a client has when they call you and find an angle to turn that question and your answer into an article or report.

But what if you don’t have any clients calling you with questions? What if you’re new, just starting out and you haven’t even gotten your first client? How do you find topics to write about?

Well, here’s an easy way that will keep you covered. You knew that was coming, didn’t you? After all, why did I pose the question?

What’s my answer? Google it.

Try this. Open a new window and load the Google main page (http://google.com and click on the link that says “more.” Remember that you should have opened a new window to go to the Google home page. It’s important . That way you can use the alt-tab combination to come back here and read more, which is good for my blog rankings. After all, you do want this blog to develop good page rank so I can keep writing this stuff, don’t you? Don’t you?

Anyway, after you’ve clicked on the “More” link, a drop down menu will appear with the word “Blogs” about halfway down. Click on that.

A new search page will open, showing a list of blogs that have just posted content in the past few minutes. All the stuff will be newsworthy and interesting, so fight your urges and ignore it. You can come back later. Right now you are on a mission to generate some topics for articles and reports that will get you recognized as an authority figure.

Now, enter one search word, such as “accounting” or “tax” or “payroll,” and click on the button that says “Search Blogs.”

Bingo, you have a listing of blogs with writings on that subject.

Tomorrow I’ll tell you how to use those results to find out what your prospects and clients are interested in. See you then.

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  1. Hi Kirk.
    Many thanks for the above article.
    I am going to put that tip into practice this morning to investigate my Fat loss project.
    I have just done that and found a huge list of fresh Blogs to look.
    Looking at them now 469,598 wow cool tip, that’s 469,598 opinions, tips, ideas, and content ideas that will help me to formulate my own ideas.
    If I can figure out which ones are doing well I will have my own model to follow as an example of a good one.

    Thanks Kirk
    See You tomorrow.
    Ian UK

  2. Hi Kirk,

    Great post re: finding ideas to write about.

    Also, there are so many ways we can come up with topics. For instance, pick up a newspaper and look over the headlines. Turn on a TV news program. Topics just jump right out at you. If you find an article written from the “pro” perspective, write yours’ presenting a “con” perspective.

    If you just purchased a new product or software, write about it.

    We can also go to one or some of the popular article directories sites, like ezinearticles, and pull up the latest submissions.

    I also look at some of the ezines I receive regularly for topics.

    Again, thank you.

    Karen McGreevey

  3. I am so glad I found your blog. I am always trying to figure out who is blogging to my target audience, but all I knew how to do was check out http://blogsearch.google.com/ with keywords. This hint takes it a step further. This is great, thanks Kirk!

    Lisa ๐Ÿ™‚

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